Tuesday, 11th June 2024, from 12:30 to 13:30 h. CEST (UTC+2). Venue: Pabellón de CaixaBank, Feria del Libro de Madrid (Parque del Retiro).

Sports are one of the positive attributes (highlighting achievement and competitiveness) associated with Spain’s image worldwide. However, more and more countries are using sports competitions as tools for public diplomacy and foreign policy, recognizing the global audiences they attract and the significant impact they have on states’ soft power.

Live streaming of the round table ‘Geopolitics of sports and soft power’ in Spanish.

Hashtag: #ElcanoFLMadrid24

Welcome: Eva Orúe, director, Feria del Libro de Madrid | @evaorue


– The event will be conducted in Spanish without simultaneous translation.
– Admission is free until full capacity is reached.
– The event will also be live-streamed on the Feria del Libro de Madrid‘s YouTube channel.

Image: Spanish delegation at the Parade of Nations at the London Opening Ceremony on 27 July 2012. Photo: Marc (@sumofmarc) – CC BY-NC-ND 2.0 DEED.