Europe’s image
It is well known that Europe has ‘internal’ communication difficulties. The EU does not have a ‘face’, a figurehead or political symbol that unequivocally identifies it. If this is true within the EU itself, then what about elsewhere? Europe is the ‘metrosexual’ superpower, which has renounced military and aggressive supremacy as embodied by the US. This stereotype, which was already part of Europe’s self-image as a ‘civilian power’ in the 60s, has returned to the fore. As Europeans, we think that our continent may have been strengthened by the US’s image crisis. But is this the case? How is Europe perceived outside its own borders and those of the United States?