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Spain's International Image & Public Opinion - WP
Image and Reality: Contemporary Spain (WP) WP 45/2008 - 5/11/2008 William Chislett Few developed nations have progressed so much as Spain over the past 30 years and yet still have a significant gap between how it and its companies are perceived abroad and the country’s business and socioeconomic reality. Generally speaking, Spain is still viewed, to a varying extent, as a land of siesta and fiesta. In order to change perceptions, it is necessary to reach some consensus among the main players on how the country should ideally be viewed and then work toward it on a coordinated basis.
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