On 10 September 2014 the Elcano Royal Institute, jointly with the Spanish Ministry of Foreign Affairs and Cooperation, organised a forum on public diplomacy at the Diplomatic School in Madrid with political and diplomatic experts to talk about public diplomacy and foreign policy. Based on the Davos format, each panel member made a presentation that was followed by a debate and discussion with participation from the audience. The experiences of five ambassadors and a cultural attaché offered an insight into how their profession has evolved over the past 25 years.

Playlist: "Public Diplomacy: foreign policy challenge"