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Spain's International Image & Public Opinion - ARI
ARI (Analisis of the Real Instituto Elcano) : Spain's International Image & Public Opinion
Public Diplomacy and the Blair Effect (ARI) ARI 111/2005 - 7.9.2005 Philip Fiske de Gouveia Tony Blair has a significant impact on the way Britain and modern Britons are perceived. This, in turn, has important implications for foreign relations, tourism and inward investment.
Europe’s image ARI 17/2005 (Translated from Spanish) - 3.2.2005 Javier Noya It is well known that Europe has ‘internal’ communication difficulties. The EU does not have a ‘face’, a figurehead or political symbol that unequivocally identifies it. If this is true within the EU itself, then what about elsewhere? Europe is the ‘metrosexual’ superpower, which has renounced military and aggressive supremacy as embodied by the US. This stereotype, which was already part of Europe’s self-image as a ‘civilian power’ in the 60s, has returned to the fore. As Europeans, we think that our continent may have been strengthened by the US’s image crisis. But is this the case? How is Europe perceived outside its own borders and those of the United States?
On Altitude Sickness: Foreign Policy, Public Opinion and the Fight Against Terrorism ARI Nº 88/2004(Translation from Spanish) - 2.6.2004 Florentino Portero The effects of March 11 have brought about an important change in the way Spaniards perceive what their role should be in international affairs. The up-beat viewpoint of recent years, with Spain’s taking on significant responsibilities both in European and Atlantic affairs, has given way to a return to the old attitudes of withdrawal from active participation in international affairs that were characteristic of the period of 19th century prime minister Cánovas del Castillo. Spain is assuming a more secondary role, playing second fiddle to the big European powers and taking a more passive role in the fight against Islamist terrorism.
Improving America’s Image After 9/11: The Role of Public Diplomacy ARI Nº 85/2003 - 4.6.2003 Peter van Ham The US State Department’s response to the 9/11 attack —on top of the requisite bombing-campaign in Afghanistan and the toppling of Saddam Hussein in Iraq— was to conclude that a major part of the problem was America’s image. Since 9/11, the Bush Administration therefore initiated a flurry of initiatives to rebrand itself from a “global bully” to a “compassionate hegemon.” In an effort to touch the mythical man on the Arab street, special attention is now being paid to so-called “public diplomacy”
Europeanism in Eastern Europe ARI Nº 119-2002 (Translation from spanish) - 17.12.2001 Javier Noya The European Commission has published the results of two surveys: one measuring the opinion in candidate countries regarding their entry into the EU and the Eurobarometer 57, carried out in member countries. A comparative analysis of these casts doubts on widely held ideas regarding the Europeanism of Eastern Europe.
Iraq and International Public Opinion ARI Nº 97-2002 - 11.11.2002 (Translation from spanish) Javier Noya An analysis of international public opinion regarding a hypothetical attack against Iraq shows, first of all, that in the US, attitudes are more plural, nuanced, and multilateralist than might be deduced from some statements or strategies of the American government. Secondly, despite the widely held view after September 11, there is a notable lack of understanding between the US and Europe
The foreign image abroad as a State policy ARI Nº 64-2002 - 8.10.2002 (Translation from Spanish) Javier Noya Several states have recently launched initiatives to analyse and improve their image abroad. Such is the case of the United States (Global Communications Office), the United Kingdom (Britain Abroad Task Force), Germany (Concept 2000) or Spain (Spain Brand Project). An interpretation based on this analysis and comparison differs from the most commonly held: competition in the global arena. Each policy is aimed at addressing specific image related problems and is organized differently, with civil society having a different weighting in each country.
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